Encoding ASCII 

<p>My hovercraft is full of eels</p>
$ xxd phrase-en-ascii.html
00000000: 3c70 3e4d 7920 686f 7665 7263 7261 6674  <p>My hovercraft
00000010: 2069 7320 6675 6c6c 206f 6620 6565 6c73   is full of eels
00000020: 3c2f 703e 0a                             </p>.
$